Success Stories: How Wilma Helped These Coastal Entrepreneurs
- Christian Lara
- Feb 12
- 2 min read
These stories showcase the true power of a supportive community.

Enrique and His Surf School in Cancun 🌊🏄♂️
Enrique has been a surf instructor in Cancun for over 10 years. His school, located on the beach, relied on tourists and locals to stay afloat. When a Category 4 hurricane hit the coast, his surfboards, palapas, and signage were destroyed. Thanks to Wilma, he received quick compensation that allowed him to replace his equipment and reopen in just a few weeks, ensuring his business survived and his clients returned to the waves.
Sofía, Airbnb Host in Tulum 🏡✨
Sofía invested in a property in Tulum to rent it out to tourists through Airbnb. The high season was about to begin when a hurricane struck the area, leaving her house roofless with severe damage to the infrastructure. Without tourists and with bills to pay, she used Wilma's compensation to cover repairs and fixed costs until her business returned to normal. Without this support, her investment would have been at risk.
Ricardo and His Restaurant in Playa del Carmen 🍽️🏝️
Ricardo runs a small beachfront restaurant in Playa del Carmen. When the hurricane hit the coast, his restaurant suffered serious damage: the kitchen was out of service, and furniture was swept away by the storm. With Wilma's help, he was able to rebuild his business, purchase new equipment, and keep his staff employed while repairs were underway. In less than two months, he reopened his doors with a renovated space, ready to welcome customers.
Mariana and Her Craft Store in Puerto Vallarta 🎨🛍️
Mariana has dedicated her life to selling crafts in Riviera Nayarit. An unexpected hurricane not only affected her store but also her home. With Wilma’s compensation, she was able to repair her shop, recover damaged merchandise, and continue offering her products to both tourists and locals. For her, Wilma wasn’t just financial assistance—it was a lifeline to keep her family tradition alive.
Each of these stories demonstrates how Wilma not only protects businesses but also sustains the local economy and hope for those who depend on it. Take control of your peace of mind and join the Wilma community today!